Helping Firms Utilize Technology To Achieve Their Sales & Marketing Goals

2007

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UMR Earns Recognition From US News & World Reports

UMR Earns Recognition From US News & World Reports

My alma mater has pointed to the latest annual University rankings from US News & World Reports. In this case, the among the nation’s doctoral granting institutions. I am a 1978 graduate of the university with a Bachelors degree in Electrical Engineering. It is an education that has provided me the foundation I have needed [...]

No Such Thing As A Free Lunch

As I think back, this has to be my Dad’s all-time favorite quote as I was growing up. As a kid, you shake your head and wonder if you’ll be that square when you get to his age. The answer in my case is yes. I bring this up because of the recent announcement Yahoo [...]

A Digital Wake Up Call

Big news from the world of advertising – Nike has chosen to look for a new ad agency. Why is that important to you? Nike has been working with Weiden & Kennedy for decades, a firm that has come to be recognized for their role in turning Nike into a marketing monster. Yet, despite their [...]

We Need More Listening

The title is a quote by Steve Hayden, vice chairman and chief creative officer of Ogilvy & Mather Worldwide. I pulled it from this that is titled Minding the Blog Is the Next Big Thing In Managing Brand . Ogilvy is partnering with Technorati, a firm that bills itself as The basic concept is that [...]