February 2007
You are browsing the archive for February 2007.
We Need More Listening
The title is a quote by Steve Hayden, vice chairman and chief creative officer of Ogilvy & Mather Worldwide. I pulled it from this that is titled Minding the Blog Is the Next Big Thing In Managing Brand . Ogilvy is partnering with Technorati, a firm that bills itself as The basic concept is that [...]
Local Listings
Have you done a recent search for your firm in the three main search engines? I’m talking about a basic search on your firms name. I’ve had good success branding my website for the term rising stream . A fundamental tool for accomplishing that is to include your key words in your domain name. I [...]
Recent Comments