Helping Firms Utilize Technology To Achieve Their Sales & Marketing Goals

Technology

Google Apps For Your Business

Managing email is one of the more frustrating technological challenges my clients have. Whether it’s administering accounts, ensuring reliable delivery or worst, dealing with spam, it’s a chore. As a small business myself, I’ve migrated to Google Apps for Business, primarily for the email support. I now rely on Google to handle delivery and spam [...]

No Such Thing As A Free Lunch

As I think back, this has to be my Dad’s all-time favorite quote as I was growing up. As a kid, you shake your head and wonder if you’ll be that square when you get to his age. The answer in my case is yes. I bring this up because of the recent announcement Yahoo [...]

A Digital Wake Up Call

Big news from the world of advertising – Nike has chosen to look for a new ad agency. Why is that important to you? Nike has been working with Weiden & Kennedy for decades, a firm that has come to be recognized for their role in turning Nike into a marketing monster. Yet, despite their [...]

We Need More Listening

The title is a quote by Steve Hayden, vice chairman and chief creative officer of Ogilvy & Mather Worldwide. I pulled it from this that is titled Minding the Blog Is the Next Big Thing In Managing Brand . Ogilvy is partnering with Technorati, a firm that bills itself as The basic concept is that [...]